Location
Contact Person
Eric Owens
Phone
603-595-4957
Annual Revenue
$229,282
Price
$375000
Cashflow
$N/A
Category
Retail Store
Year Established
2004
Employees
N/A
For sale is an innovative golf training products company that is one of the most well known in the online community. This is a content and training rich information product/ecommerce business in the steady and consistent golf niche with dedicated buyers. Customers in this niche are constantly looking for any edge they can find and there are no shortage of valuable products with this business. With multiple expert advisors, a host of free training aids and videos, this business is a golfers dream one-stop-shop.
Within seconds of visiting and exploring the site, customers and prospects are impressed with the quality and depth of training materials and aids and are instantly confident they've landed on the perfect site for all their needs. In today's world with stiff competition in this ultra hot niche, it is important to stand above the rest and this business far exceeds the standards.
You simply won't find a more complete, intuitive, professional golf site that delivers the highest possible user satisfaction.
The sale of the business also comes with a brand new piece of software and community site that can be leveraged multiple ways.
With a list size of 90,000 buyers and 212,000 prospects, aged domain names since 2004, recurring monthly revenue, huge margins, a proven professional sales system and marketing funnel, and a refund rate of less than 1%, this is the perfect business for anyone interested in the golf market.
Market Conditions & Competition
Golf is a huge market and the customers are one of the most affluent and well-educated demographics. It is a highly responsive niche that has a very large captive audience. The market has always been full of very hyper responsive buyers and although it does get impacted by down economies it remains a healthy market. Customers are ready and willing to spend money to get what they want in this niche.
o 25 million golfers US, 100 million golfers worldwide.
o Baby boomers are retiring, which will allow them to play more golf. They are the target market.
o More customers are turning to online recourses
o The entire market is transitioning from one-on-one instruction to online tools, video analysis, and online instruction.
There are multiple ways to grow this business. The current owners made the mistake of focusing the majority of their time and assets on building products and systems and severely neglected advertising, marketing, and sales. There is low hanging fruit all over the place that is just waiting for a new owner to take advantage of it.
Financial Summary
N/A
Training & Support
Current owners spend about 10 hours per week on the business. Seller is committed to an effective transition. and will train you on everything you need. The exact amount of transition and training time is negotiable depending on your needs.
Reason for Selling
This is where the right buyer will see the huge value in this business. The sellers spent too much time and money on building out systems, software and products and not on revenue generating activities and have simply become burned out. They have taken it as far as they can and now its time for someone else to come in and take it to a new level.
© Copyright, Peter Watson, CEO of BizFlippers.com 2012. Buying or Selling Businesses in the USA. All rights reserved.