Location
Contact Person
Mark Pastor
Phone
(315) 216-4739
Annual Revenue
$ 377,613
Price
$ 425,000
Cashflow
$ 106,801
Category
Internet
Year Established
N/A
Employees
N/A
For sale is a two year old site that had 1.4 million visitors in February 2015 over 15 million visitors in the last year. This site belongs in the same category of "viral content media" like Upworthy and Buzzfeed. The focus is natural health and their fans are people interested in how to prevent diseases and live longer through eating well, living well and being happy. The natural health market is huge and includes a wide spectrum of people interested in natural cures, non-GMO, organic, raw superfoods, meditation, yoga etc.
Each day, the site curates and publishes popular and trending health content for their audience. Through any one piece of viral content the site gets anywhere from 10K visitors per day to 100k visitors per day.
The main revenue sources are advertising and affiliate commissions. Marketing and traffic generation is done through content discovery and Facebook.
Highlights:
o High profit margin
o Growing search engine traffic
o Can be used to create a custom audience in Facebook
o 135K fan page on Facebook
o Scalable revenue growth potential
o Relatively low overhead and maintenance
o No need to deal with clients
o Relationships with the highest paying premium ad networks
o 80,000+ targeted email subscriber list
o Building an asset and brand name that grows exponentially in value.
Market Conditions & Competition
Growth Potential:
o The big growth play is to invest in content/writers and a social/viral manager type person to grow the business.
o Huge traffic and revenue growth potential, while keeping overheads low.
o Sell advertising direct
o Submit to Google News for a lot more search engine traffic
o Increase number of daily posts for double and triple ad revenues
o More social media traffic through other channels e.g Pinterest
o Build brand authority by getting influencers to contribute content
o Sell email advertising e.g solo ads - huge untapped potential for email revenues
Financial Summary
N/A
Training & Support
This is negotiable depending on your needs and plans for the site.
Reason for Selling
Seller does not enough time and resources to take it to the next level and would prefer to focus on the other side of his business (supplements). The seller is open to investors and also to staying involved for equity. They are confident this can get to the $100K/month level in a year or so with the right resources and enhanced business model in place. They just don't have the time or resources to get it to that level on their own.